vinylIt is on Outkast's debut album that the fledgling production team Organized Noize began forging one of the most distinctive production sounds in popular music in the '90s: part hip-hop; part live, Southern-fried guitar licks and booty-thick bass runs; and part lazy, early '70s soul. The album was not only artistically successful but also thrived commercially, leaping into the Top 20 album chart on the back of the outstanding hit single 'Player's Ball' and eventually going platinum. But what makes 'Southernplayalisticadillacmuzik' such a wonderful album has even more to do with the presence of its rappers, Dre and Big Boi. Few rappers of the '90s have displayed such an inventive sense of rhyme flow either, and few rap artists in general have ears as attuned to creating such catchy melodic and vocal hooks. Almost every song has some sort of tuneful chant or repetitive hook that marks it as instantly memorable.